Unlock Success: Lanyard Benefits

As a business owner or marketer, you're always looking for new ways to make your brand stand out from the rest. Have you ever considered using custom lanyards as a marketing tool? In this article, we will explore what lanyards are and the benefits they offer.

1. Promotional lanyards increase brand visibility.
2. Customised items build trust with customers.
3. Lanyards offer versatile uses beyond identification.

What are Lanyards?

Lanyards are typically made of polyester or nylon fabric that is worn around the neck to hold identification cards or keys. They come in various colors and styles, including standard flat polyester lanyards, full-color sublimated lanyards, woven fabric lanyards and satin ribbon lanyards. And because they hang around people's necks all day long while displaying your branding with pride, it offers high visibility and helps to get your company noticed.

Benefits of Lanyard Promotion

  • Brand Visibility: One of the most significant benefits of using promotional lanyards is increased brand visibility. When employees wear them at work events or offices wearing logoed shirts from their companies decorates such an impressive professional appearance for their business community members; it spreads awareness even more at public conferences.
  • Cost-Effective Marketing Tool: Leveraging promotional items as part of a broader marketing strategy can be relatively costly compared to other forms available in traditional mass media like Radio ads and TV commercials. Using custom branded promo products like printed bags or promotional pens can also provide excellent ROI (Return On Investment) when done correctly – but among these options buying inexpensive polyester fabric customized with printing logo proves an outstanding option over its peers.
  • Builds Trust With Your Customers: Customising things comforts customers that businesses embody professionalism towards maintaining quality standards throughout many aspects besides providing services only; hence engraved logos on personalized key chains, t-shirts etc., increase customer trust.
  • Help Foster Camaraderie Among Employees: Besides being exposed publicly for improved sales figures via promotions during commercial events, employees can also feel proud of working under a shared identity and form bonds that further support the brand’s core values by wearing the same colored pieces.
  • Versatile Uses: Lanyards offer diverse implementation options beyond their original intent. Whether it be an event pass or VIP credentials – coupled with loop-clips to hold any identification purpose around your neck without compromise. Event companies often use them as registration identification for guests, providing another layer of security.

Success Story: Armstrong Real Estate

Armstrong Real Estate is amongst those organizations who have been served well by promotional lanyards distributed in-house and at trade events where they participate. As a result of using these promotional items, their branding exposure has increased significantly because employees put on colorful braces advertising constantly while also giving the company its distinctive appearance which helped outshine other competitors.

Armstrong credits improved client recognition and acquisitions solely due to its employee involvement in this Marketing Strategy. Customers noticed when consulting agents approached carrying standardized lanyards displaying Armstrong Logos made them feel secure realistically when visiting open houses because seeing someone wear something legitimate with the logo against their branded shirt strengthens credibility combined together- helping foster customer engagement levels much higher than before.


In summary, using promotional lanyards offers many advantages for businesses looking to increase brand visibility cost-effectively while fostering camaraderie among employees at various venues besides securing staff safety through ID checks etc., or used only as giveaways received during multi-day conferences and can carry a functional aspect making awareness-building easier than ever before! So next time you’re planning a marketing campaign, think about what kind of custom promo products could benefit your organisation, particularly helpful ones like sturdy but comfortable customized color-coded lanyards designed from high-quality material offering confidence along multiple benefits discussed hereinabove – changing fortunes forevermore!