It is difficult to say whether one person invented custom printed lanyards. Lanyards evolved through the centuries as tools to help different members of history. Today, we see lanyards as a novelty tool used mostly in promotional campaigns. Here is a little insight as to how this simple yet effective tool will remain as one of the greatest marketing options for your brand.

History of Custom Lanyards

The earliest traces of lanyards date all the way back to 15th century France! Lanyards were used as a strap-on tool to hold smaller items like pipes, swords, whistles and even pistols. Soon after, lanyards made their way into the French military to assist soldiers and the various items that they needed to carry. But now, in our current century, lanyards have become a stylish tool used by professionals in all disciplines.

Current Uses for Promotional Lanyards

Lanyards are typically used as accessories, commonly as a method of holding one’s ID credentials. Additionally, people like to use lanyard...

Events and conferences are a great means of promotion. You need to capitalise on this in every way you can, and an often-overlooked method of marketing is lanyards. Luckily for you, we’ve compiled the 3 best lanyards to make your brand stand out at your next event.

1. Reflective Promotional Lanyards

Our first lanyard is equipped with reflective accents to draw in people’s attention. It has a wide area for decoration perfect for your brand. People at the event will definitely notice your lanyard and word of mouth, as well as visual representation, will benefit your name.

2. Light-Up Logo Lanyards

Everyone loves something attractive to the eye. These light-up lanyards give your brand that added edge over others. Its novelty will literally light up the room and certainly make your brand stand out from the rest.

3. Smartphone Holder Lanyards

Take brand promotion to the next level and have your smartphone carried by your customised lanyard. Walk around with easy access to your phone or better yet...

Lanyards are a subtle promotional gem that are used by almost everybody at one point in their lifetime. They’re practical, useful and authoritative. From budget giveaway lanyards for large scale events through glossy premium lanyards more suited for professionals, speak to our sales team to get the perfect product for you!

This is just a very small list of where you might find promotional lanyards:

• Office Buildings: most commonly used for access passes. These remain professional and look great in a simple, classic colour often with a one colour logo.

• Students: a great place to put those new flat keys and student card. Ideal in university colours to help promote school pride. This is also a great product for student societies and looks great when you get super creative – our sales team is always here to help get your design from an idea to a tangible item!

• Promoters: a great addition to any promo uniform the lanyards can be used to display identification which is such an important thing whe...

Not exactly sure of the purpose and use of a lanyard? Then you need to read on to understand why lanyards are great for the holiday season—and any other season at that!