Lanyards are a simple means of promotion that often go overlooked due to lack of flare or appeal. However, lanyards have been proven to be one of the most effective means of marketing thanks to their minimalistic style. Here are the uses of bulk branded lanyards in the office and the means for potential further exposure.

Forms of Identification

Most notably, lanyards are used as a means of identification. This can be as simple as an attachment to hold someone’s ID card to a branded lanyard that features your company name around the loop. Due to its accessibility, lanyards will continue to be used in the office and will offer fantastic marketing exposure for your brand. Try to couple this with a lanyard attachment to maximise brand promotion.

Advantage of Constant Promotion

Despite having a simple design, lanyards frequently grab the attention of onlookers. The purpose of a lanyard is not to be flashy or intricate, but rather to showcase your brand in an easy and digestible way. As promotio...

Making full-colour promotional lanyards is a simple yet time-consuming task. Various mechanisms and machinery are used so that you can get proper sublimation and customisation on your lanyard. Here is a step by step explanation of how we make full-colour lanyards.

Step 1

The first step is actually a preparation step. This involves feeding the lanyard straps into the industrial machine to make it smooth and shiny. This prepares the lanyard for pre-print. This step is important for the basis of the lanyard and cannot be overlooked.

Step 2

Next, the lanyard is heated to about 260 degrees Celsius which is similar to the sublimation heating. At this point, it is also checked to see whether it is straight and aligned and then it is passed through the machine again for the real printing and sublimation.

Step 3

Sublimation paper and ink is fed through the machines and printed on either one or both sides of the lanyard. The time for production is doubled when using both sides. This process continues ...

It is difficult to say whether one person invented custom printed lanyards. Lanyards evolved through the centuries as tools to help different members of history. Today, we see lanyards as a novelty tool used mostly in promotional campaigns. Here is a little insight as to how this simple yet effective tool will remain as one of the greatest marketing options for your brand.

History of Custom Lanyards

The earliest traces of lanyards date all the way back to 15th century France! Lanyards were used as a strap-on tool to hold smaller items like pipes, swords, whistles and even pistols. Soon after, lanyards made their way into the French military to assist soldiers and the various items that they needed to carry. But now, in our current century, lanyards have become a stylish tool used by professionals in all disciplines.

Current Uses for Promotional Lanyards

Lanyards are typically used as accessories, commonly as a method of holding one’s ID credentials. Additionally, people like to use lanyard...

As we are slowly integrating back into society, you need to plan ahead for your future marketing and trade show events. Lanyards are a fantastic way to benefit attendees whilst offering you a mobile form of marketing. Consider going for custom lanyards imprinted with your unique brand or logo to take advantage of your upcoming event. Here are our various types and our favourite picks.

Custom Decorated Lanyards

Rather than getting blank or pre-printed lanyards, consider investing in your own unique lanyard to gain that extra amount of marketing at your next event. Our custom printed lanyards offer the finishing touch to send your brand to new heights. Made from woven polyester and nylon materials, our lanyards are long-lasting, sturdy, and perfect for a trade show, university o-week or international conference. Coupled with your brand or logo, these lanyards are guaranteed to turn heads.

Bestsellers include: smooth nylon lanyards, double-ended lanyards, and logo emblazoned silicone lanyard...